Who is frances marie?
We create fragrances for when your confidence needs a spark, a reset, or a reminder, powered by the defiant essence of a woman who lived life on her terms.
Black women are the largest fragrance buyers in the U.S., spending over $152 million annually yet they’re barely seen in perfume ads or beauty aisles. We exist to change that.
We center Black women not just in our visuals, but in our formulas, stories, and strategy, because representation is more than visibility...it’s respect, recognition, and long overdue.
Our debut fragrance, True, was crafted after asking over 300 Black women what they wanted in a scent. The result? A bold, mood-lifting blend of citrus, jasmine, and amber, notes scientifically proven to boost confidence and uplift your mood. True doesn’t just smell good; it’s designed to help you feel good.
We’re for women who make people uncomfortable for all the right reasons. The ones who take up space, stopped asking for permission, and live on their own terms. Our scents don’t blend in, they bring you back to yourself.
Our namesake, Frances Marie Porter, was just 15 when she said no to marrying because she was pregnant—a bold act of self-determination in 1950. We carry that same essence, saying no to shrinking, silencing, or softening who we are.
This isn’t just perfume. It’s a push. A mirror. A declaration. Be more of you. Not less.
What Makes Us Different
Made for Us, By Us
Black women buy the most perfume but are often overlooked by the industry. At frances marie, we’re changing that. With 85% of Black women wearing perfume regularly and 67% seeking scents that reflect their culture, we create fragrances that celebrate who you are. As a Black-owned brand, we make sure you’re seen, heard, and prioritized in luxury fragrance.
Scent That Empowers
Your fragrance should do more than smell good—it should make you feel unstoppable. Infused with mood-enhancing essential oils, our scents are scientifically designed to boost confidence and uplift your energy. Since 62% of perfume wearers say scent affects their mood, we make sure every spritz is an act of self-assurance and bold self-expression.
Try Before You Commit
Buying perfume online shouldn’t feel like a gamble. That’s why we offer a risk-free trial—purchase a 5ml sample with a $30 credit toward a 50ml bottle. Plus, every 50ml purchase comes with a free 5ml sample and a full refund guarantee. If you return the bottle, the sample is yours to keep. Because confidence in your scent should come standard.