We're a Black woman-owned perfume

brand that creates confidence-boosting scents

based on the

fragrance notes Black women want and love.

Why Our Scents are Inspired by Black Women

$152M

is the annual amount spent on women’s fragrances by Black consumers according to research from Nielsen.

85%

of Black women wear fragrances regularly and 60% don’t leave home without it according to Circana.

67%

of Black women we surveyed said they are likely to purchase a perfume that represents their culture.

'True' Eau De Parfum

True by frances marie is a bold, main-character energy in a bottle—sexy, confident, and unforgettable. With sparkling citrus, lush jasmine, and a warm amber finish, this scent dares you to show up as your truest self.

True - Eau de Parfum

From $35.00

Testimonial

“
I was going through a tough time, and frances marie came to mind. At first, I wasn’t sure why, but as I thought about it, I realized the brand represents so much more than just a fragrance—it’s a reminder to be confident in who I am. The distinct scent of True made me feel more confident in who I am and reminded me to show up as my true self. It’s elegant, mature, and powerful—just like the woman I’m striving to be. I just wanted to give you your flowers for creating such an authentic and inspirational brand.
”

Lyren B.

Real Customer

Mood Enhancing Ingredients

The essence of our scents

Florals

Uplifts to make you feel more optimistic.

Citrus

Boosts alertness, making you feel energized.

Woods

Evokes power, confidence and strength.

be more of you...

Our Values

Confidence

We define confidence to mean what Ralph Waldo Emerson conveys in one of our favorite quotes: “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

Fun

Life is meant to be lived. While you’re locked in on achieving our mission, we’re of the belief that life should be filled with laughter and fun. So pardon us if we get a bit unserious at times...it's part of our charm.

Culture

The essence of our existence is rooted in the richness and vibrancy of Black culture. For centuries, our beauty was deemed undesirable despite the influence we have on the world. We will ALWAYS celebrate and champion Black beauty and Black culture and highlight its creators and innovators.

Curiosity

Can’t really isn’t our thing. Instead, we ask “how can we?” We constantly tests our beliefs and grow from our mistakes, as we realize life is a journey and we'll never stop evolving.

Rebellion

They say well behaved women rarely make history. And we have to agree. We’re not afraid to take the risks needed to realize our vision...even if we piss off a few people in the process. They'll live.