I was going through a tough time, and frances marie came to mind. At first, I wasn’t sure why, but as I thought about it, I realized the brand represents so much more than just a fragrance—it’s a reminder to be confident in who I am. The distinct scent of True made me feel more confident in who I am and reminded me to show up as my true self. It’s elegant, mature, and powerful—just like the woman I’m striving to be. I just wanted to give you your flowers for creating such an authentic and inspirational brand.
”
Lyren B.
Real Customer
Why Our Scents are Inspired by Black Women
$152M
is the annual amount spent on women’s fragrances by Black consumers according to research from Nielsen.
85%
of Black women wear fragrances regularly and 60% don’t leave home without it according to Circana.
67%
of Black women we surveyed said they are likely to purchase a perfume that represents their culture.
