Be More of You

Fragrances for the versions of you that already exist.

The private you. Inspired by

daring Black women who defy

expectations to be

more of who they are.

Introducing

The Be More of You Discovery Set

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is the annual amount spent on women’s fragrances by Black consumers according to research from Nielsen.

of Black women wear fragrances regularly and 60% don’t leave home without it according to Circana.

of Black women we surveyed said they are likely to purchase a perfume that represents their culture.

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