True - Eau de Parfum

We’re a luxury perfume brand

that uses mood enhancing ingredients

to help you

be more of who you are.

Reviews

'True' is beautiful and smells fancy but classic. I definitely got compliments!

Kristin H.

Now I’m not an everyday “perfume gal” if you will, but since purchasing 'True' it’s becoming part of my daily routine. The scent is light yet lasting and adds some pep to my step each morning. Loving it!

JaRonda D.

'True' smells amazing. It’s reminiscent of a timeless scent, but with a youthful flare. I’m a vanilla girl through and through. The dry down with the Tonka bean is great. This will definitely be a go to scent in my collection.

Shawna S.

I’m obsessed with 'True!' The scent is amazing with all the right notes, and it lasts all day without fading. Definitely a new favorite in my collection!

Shalae C.

Mood Enhancing Ingredients

The essence of our scents

Florals

Uplifts to make you feel more optimistic.

Citrus

Boosts alertness, making you feel energized.

Woods

Evokes power, confidence and strength.

be more of you...

Why Our Scents are Inspired by Black Women

$152M

is the annual amount spent on women’s fragrances by Black consumers according to research from Nielsen.

85%

of Black women wear fragrances regularly and 60% don’t leave home without it according to Circana.

67%

of Black women we survey said they are likely to purchase a perfume that represents their culture.

Our Values

Confidence

We define confidence to mean what Ralph Waldo Emerson conveys in one of our favorite quotes: “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

Fun

Life is meant to be lived. While you’re locked in on achieving our mission, we’re of the belief that life should be filled with laughter and fun. So pardon us if we get a bit unserious at times...it's part of our charm.

Culture

The essence of our existence is rooted in the richness and vibrancy of Black culture. For centuries, our beauty was deemed undesirable despite the influence we have on the world. We will ALWAYS celebrate and champion Black beauty and Black culture and highlight its creators and innovators.

Curiosity

Can’t really isn’t our thing. Instead, we ask “how can we?” We constantly tests our beliefs and grow from our mistakes, as we realize life is a journey and we'll never stop evolving.

Rebellion

They say well behaved women rarely make history. And we have to agree. We’re not afraid to take the risks needed to realize our vision...even if we piss off a few people in the process. They'll live.